Earls Court Development Company (ECDC)

Earls Court Masterplan

Living

Strategic

Overview

Since 2012, Quod has provided strategic advice on affordable housing, viability, housing policy, and economic and social infrastructure to support the redevelopment of the Earls Court site. Advising initially for Capco and subsequently ECDC, Quod has supported the scheme from the original outline permissions through to the current re-planning process. This includes the evolution of the masterplan culminating in the grant of planning permission in late 2025 for the revised scheme.

Details

Quod has led the affordable housing, social and economic and viability strategy for Earls Court, balancing complex public, political and commercial priorities across a major London regeneration scheme.

OUR ROLE

Quod’s role has been multi-disciplinary, combining affordable housing strategy, financial viability appraisal and negotiation, housing policy development, economic and community impact strategy, stakeholder engagement, planning strategy, and Section 106 formulation. Quod has advised throughout the evolution of the Earls Court masterplan, from establishing initial development parameters and policy flexibilities through to securing planning permission in late 2025 and supporting the scheme’s re-optimisation under ECDC. The work has required close collaboration with RBKC, LBHF, the GLA, Network Rail and Transport for London to balance infrastructure constraints, public land considerations, affordable housing delivery and long-term commercial viability. We have helped quantify the significant economic and social benefit of this landmark development and shaped the planning mechanisms that will underpin delivery.